• Digital Marketing” covers the general approaches and resource supplies required for the promotion of businesses and products online. The course involves the major services such as SEO, social media, email, and content marketing. Students learn not only to create successful campaigns but how to evaluate the data and adjust tactics, with case studies becoming a powerful tool. In other words, students achieve their highest potential by learning these skills throughout the campaign process.

• This course enables students to comprehend the moving, evolving demands of digital marketing through a series of practical tasks that build on each other where students get to apply the various tools and practice the skills learnt.

• This course provides learners with practical skills for using digital platforms and tools, building a thorough grasp of how to navigate and flourish in the ever-changing digital marketing arena.

• Domain marketing is a special domain name promotion and sales to the specific individual or enterprise. This method includes strategies to improve the domain value and visibility in the area of branding, keyword optimization, and focused advertising.
• Market domain experts dig up keywords and obtain market information in order to separate gems from the pile and obtain favourable business conditions.
• They apply their smart marketing tricks to impress their prospective customers to gain maximum profit in the competitive marketplace of internet.

On the basis of WordPress content management system WordPress websites are created and brought into being. With ease, users even without coding proficiency can build proficient looking sites with the aid of WordPress which can be configured with responsible and reliable themes.

Users can customize their web page appearance by choosing from a variety of themes and plugins. The WordPress platform enables its users to benefit from the features of installing themes and plugins easily which results in flexibility and scalability to fit websites that have personal blogs up to e-commerce stores.

• On the basis of WordPress content management system WordPress websites are created and brought into being. With ease, users even without coding proficiency can build proficient looking sites with the aid of WordPress which can be configured with responsible and reliable themes.
• Users can customize their web page appearance by choosing from a variety of themes and plugins. The WordPress platform enables its users to benefit from the features of installing themes and plugins easily which results in flexibility and scalability to fit websites that have personal blogs up to e-commerce stores.

• Content writing is the skill that requires editing, research and extensively applying creativity to produce content for different social media platforms.  The process requires to express and elaborate the content in simple form so that the audience gets a better understanding.
•  Content writing that appeals to the audience perfectly is a skill that can be achieved either by means of articles, blogging, and social networking media updates. Content writers use language, storytelling, and SEO techniques to make a brand known, attract traffic, and at the end turn readers into buying customers.
•  Although for many material writers the process of obtaining information on the demographics of consumers and market analysis is simple, ultimately it is the aspect of ensuring that the content is addressing the target audience that is crucial. The result is a plan that is more precise and productive.

Keyword research is the most important part of any digital marketing project which involves the analysis and getting the search terms that will be used by the intended audience. The companies utilize key phrases that consumers are likely to use in their search and write the content and optimize their websites to achieve a better position in search engine results pages (SERPs). Hereby an authority of online advertising generate high volume of organic traffic, contribute to the overall efforts of SEO and as a result this makes the probability of internet users finding them very helpful is high.

SEO is the process of optimizing a website and thus increase its ranking and visibility in the search engine results pages (SERPs). The SEO methods that utilize on-page and off-page techniques such as keyword research, content optimisation, and link building are aiming at raising visitors from organic traffic and at building a higher authority and relevancy to search engines. It is one of an effective SEO approach that depends on how search engine algorithms work and ends with user-centric marketing if the content you provided to the users is optimized, they would come to your site and search for the product your site offers using specific keywords or phrases.

E-commerce SEO stands for optimizing online store for achieving higher rankings in the search engine result pages and catching relevant traffic. It is a combination of the keyword research, on-page optimization, technical SEO improvements, and link building strategies that are specific to e-commerce websites. By means of optimising product pages, category pages and content, e-commerce SEO deals with the three major factors-visibility, traffic and sales. In addition, mobile devices and local search engine optimization add-on to the user experience and target the nearby customers, boosting the e-commerce business in specific localities.

Local SEO is the way of optimizing the online presence of a business to get more local customers. It involves techniques like Google My Business profile optimization, local keyword targeting and getting local citations. Achieving local search prominence is an effective way of reaching nearby consumers who are looking for products or services locally. Local SEO activities also include asking for positive reviews and keeping the NAP (Name, Address, Phone Number) information consistent across online directories. Lastly, this local search engine optimization also bolsters local brand awareness, increases foot traffic and boosts sales for businesses operating in the area.

Google Webmaster, formerly known as Google Search Console, is a free service from Google that enables webmasters to monitor and maintain the visibility of their site in Google search results. It gives you the most important information about how Google sees your site, such as the indexing status, search queries, and any issues that may affect the visibility of your site. The platform’s main functionality like performance reports, URL inspection, and sitemap submission gives webmasters all the tools they need to improve their sites and increases their sites’ exposure to the world’s largest search engine – Google.

Google Analytics is a web analytics service by Google which is used to monitor the websites traffic that is also helpful in understanding the user behavior and interaction. It allows business in knowing their clients at micro level, the success of their marketing strategies and the optimization of their website functioning. Because of the advantages such as audience demographics, traffic sources, and conversion tracking, Google Analytics is a tool that helps brands to enhance their online presence, to provide a better user experience, and to achieve their marketing goals in the most efficient way possible.

Google Tag Manager (GTM) is a tool which makes website tagging and tracking extremely simple. It allows easy tag deployment and updating, without modifying the code of the site completely. With GTM, marketers can set up tracking codes for analytics, conversion tracking, remarketing and more, which means you will have more control and reduced expenditures in tracking website interactions and campaigns. GTM (Google Tag Manager) plays a facilitating role in the tag management process, which assists marketers to make data based decisions for optimization of their digital marketing strategies.

Social Media Optimization (SMO) is the optimization process to develop brand presence and audience interaction via social media channels. It focuses on profile optimization, content creation and community building to create engagement and expand brands’ online presence. SMO strategies include keyword optimization, content sharing, as well as audience engagement to achieve the greatest reach and have an impact in social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. This is the main function of SMO that allows businesses to control the performance of their websites, increase the website traffic and connect with the customers.

SMM relies on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn as primary instruments for reaching your target segment, creating an exposure for your brand, and receiving feedback. Content creation, community engagement, and targeted adverizing are the methods which businesses can manage to connect and communicate with prospective customers one on one. Social media marketers can utilize the unique features of the platforms and measure the relevant metrics to run their campaigns in an efficient way that will generate the most effect and convert internet users into customers.

Affiliate marketing is a pay-per-performance model that benefits the merchants from higher incomes solely if affiliates were able to drive sales through their links. The affiliates are the ones who sell the products through various channels, like websites, blogs or social media, using special tracking links. A visitor  clicks on the affiliate link, and after the purchase is closed, an  affiliate receives the affiliate fees. This model is actually advantageous to the affiliates as they would easily drive traffic, make sales and get paid for their marketing efforts while the companies are reaching out to new customers.

– Google Ads is a solid pillar of marketing from which the products and services can be targeted by the certain audience in the search engine results displayed on Google, as well as across its partner platforms consisting of web-site and apps. Advertisers get the benefit of power to connect with the people that are searching for the best keywords during the right timing which proves to be helpful in driving traffic to their websites and makes them popular as well. Through the campaigns, the selection of the keywords and the ads optimization, businesses are able to reach the marketing goals and get the best possible return on investment (ROI) in the digital environment.

Digital marketing relies heavily on email marketing as a tool for targeted communication with prospective customers, partners and affiliates. The most successful campaigns are personalized, have perfect subject lines and are sent at the right time to build subscribers and sales. Emails are one of the cheapest and the most effective tools for a business to manage leads, build brand loyalty, and make the sales. Amongst advanced analysis, behavior information of the recipient develops an optimization process which leads to a perpetual improvement that is better outcome. Emailing with its cost effectiveness and high return on investment is the essential marketing tool for all business entities, whether small or big.

Content marketing is a strategic method that is based on the production and distribution of valuable, relevant and consistent content to the audience who is interested and attracted by it rather than to all. The content marketers get their customers by providing the right information, making people amused, or motivating them.  Along the way, they want to achieve building the brand’s loyalty. It is more than out of the box advertisement it is to educate and involve instead of shouting out. The content marketing covers a lot of different formats such as blog posts, articles, videos, infographics, podcasts, and social media posts, all of which are designed to deliver a customized message to a selected audience that speaks to their needs and interests.

Google AdSense, an advertising program by Google that has display of ads on websites with affiliate marketers receiving payment per action of visitors on the ads. The publisher may apply different ad formats as videos, animations, etc. ; if there is a need of any modification in the content, it can be done accordingly. AdSense is a contextual targeting system that displays ads which are relevant to the content of the page, thereby improving the user experience and increasing the click-through rates. It offers a straightforward way of incorporating online content into the business for publishers and advertisers, which gives them an enormous opportunity to place their products in front of the entire audience.

1. Google Analytics Individual Qualification (IQ)
2. HubSpot Content Marketing Certification
3. Facebook Blueprint Certification
4. Hootsuite Social Marketing Certification
5. SEMrush SEO Toolkit Course
6. LinkedIn Marketing Certification
7. Moz SEO Essentials Certification
8. Twitter Flight School Certification
9. YouTube Certification
10. Content Marketing Institute Online Certification